Traditional metrics don’t fully capture how brands appear in AI-generated answers. Large Language Models retrieve and select a limited set of sources, which means visibility depends on inclusion - not rankings.Our framework is designed to evaluate how brands actually show up inside AI systems.What We Measure
Retrieval Presence - Whether your brand is surfaced at all for relevant queries.
Citation Inclusion - How often your brand is referenced in generated answers.
Prompt-Level Performance - How visibility changes across different queries and intents.
Entity Strength - How clearly your brand is understood and associated with key categories.
External Signals - Mentions across third-party sources, communities, and the broader web.
Consistency Over Time - Whether visibility is stable or fluctuating across platforms.